Souk Lens identity عدسة السوق
SEE IT · SELL IT · ANYWHERE
The mark concept: a lens that found the gem — a lens ring holding an eastern souk arch, a stall baseline beneath it, and the gold dot is the precious item in the crowd. The violet → mint gradient runs from model intelligence to seller growth. The mark works at full strength in Arabic RTL and English LTR, from a 24px favicon to a 1200px cover.
Drawn logotype — the brand name as artwork
The name is drawn, not typed: custom monolinear letterforms authored as vector paths — no font dependency, identical on every screen and in every pitch deck. Both O's are lens rings, the SOUK O carries the gold gem at its core, and LENS runs violet → mint.
Primary logotype — dark surfaces — /brand/wordmark.svg · Download
Mono logotype — light surfaces & print — /brand/wordmark-mono.svg · Download
Logo system
English lockup — evolved mark + drawn wordmark — /brand/logo-horizontal-en.svg · Download
Arabic lockup — mark right of the Arabic name in RTL — /brand/logo-horizontal-ar.svg · Download
App icon / favicon — evolved mark (sheen + sparkle) — /logo.svg · Download
Mono mark — print and documents — /brand/logo-mono.svg · Download
Primary (legacy path) — /brand/logo-primary.svg · Download
OG cover — sharing and pitch image 1200×630 — /brand/og-cover.svg · Download
Construction & usage
Clear space = the gold dot height on all sides · minimum width 24px · the color mark lives on dark backgrounds; on light backgrounds use the dark Mono version.
Never: rotate the mark, change its gradient, detach the gold dot, or place the color logo on a light background.
Direction: in RTL the mark leads from the right, in LTR from the left — the mark itself is never mirrored (arch and dot stay fixed).
Colors
Typography & direction
Inter — Latin UI, prices & SKUs in English mode
Tajawal / Cairo — العربية أولًا في الوضع العربي
Rule: alignment, arrows and sliders follow the logical direction (RTL/LTR) automatically, digits follow the UI language, and links plus JSON code stay LTR always.
Generated brand imagery
Generated with muse-image-1.0 via scripts/gen-brand-images.mjs — the vector logo stays the source of truth for sharpness; imagery is for backgrounds and empty states.
Hero — app background — /brand/hero-souq.jpg · Download
Empty state — /brand/empty-stall.jpg · Download
Voice & tone
Friendly Egyptian Arabic + simple global English. Short sentences, every action has a button, no technical jargon facing the seller — and real numbers and run timings facing the judges.
Brand v3 · drawn logotype · 2026